How to Write a Press Release

How to Write a Press Release

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand.

Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects Press Release Services scan headlines on Twitter or see what's trending in their Facebook feed.

People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it's about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.

Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the Best Press Release Service opportunity to quit playing the waiting game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren't there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.

One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about-- including, but not limited to, reporters.

What Is a Press Release/ News Release?

A regular cadence of meaningful news can help a company stand Best Press Release Distribution out and build mindshare with journalists over time. That's where the press release (or news announcement) comes in.

A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always Free Press Release Submission Sites talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote.

Most press releases are succinct at just a page long-- two pages, tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.

And while it may be tempting to craft a press release that embellishes your company's accomplishments or twists the facts to make a story sound more Press Release Writing Services intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also Press Release Submission Sites to think of it as a valuable piece of marketing content.

Sample Press Release Format

When formatting a press-release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

• Title and Italicized Subheading to Summarize the News

• News Location and newspeg in opening line

• Two to Three Paragraphs to Add Information

• Bulleted Facts or Figures

• Company Description at Bottom

• Contact Information and "For Immediate Release" at the Top

• A "###" at the End

As noted above, you'll want your format to include traditional press-release items like your contact information, the words "For immediate release," a note about your location, and a quick bio about your company. Having specific spots for those elements will prevent you from needing to mention it in your body copy so you can focus on discussing the news at hand.

You also might want to include "###" or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.

Writing a press release to break important company news Free Press Release Sites can help businesses grow better, but doing it right is just as important. Here's how to write a press release, like the one above, step-by-step.

Rule 1: Make your headline irresistible.

You've got your announcement in mind, and now it's time to get it down in words to share with your community, industry, and followers. Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.

Use action verbs, clear, understandable language, and keep your headline simple and short-- fortune (and search engines) reward the brief, so keep your title to one line to clearly focus people's attention on your topline message.

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It's worth the time and effort on your part.

Rule 2: Convey the news value to the press.

For reporters, analysts, influencers, or followers to be inclined to share your announcement, you have to tell them upfront why they should care.

The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don't have a ton of time to sift through details and fluffy background information-- they just need the facts that'll help them tell your story to someone else from a position of authority.

There shouldn't be any new, crucial information covered after this section that the reader could potentially miss. A good way to ensure this is by using the reverse pyramid formula when writing your press release.

Rule 3: Offer a tempting quote.

Once you've set the scene, it's time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.

Ideally, quotes will be from key stakeholders in your company Best Press Release Distribution Service including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don't ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition-- pick one or two critical spokespeople and focus the quotes around their unique perspective.

Rule 4: Provide valuable background information on the subject.

In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.

It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement-- we sometimes think a piece of writing is lacking if it isn't drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.

Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement.

Another good way to add value to your press release is by using newsjacking. A process of relating your press release to something currently going on to make it more valuable to the journalist and reader.

Rule 5: Summarize the "who" and the "what" in a boilerplate.

Twitter is chock-full of reporters lamenting press releases or pitches that don't clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference.

Describe what your company does in clear, plain English, include a link to your Press Release Writing Service company's homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.

To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted. If the answer to any of those questions is no, get back to the drawing board.

The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.

Think about how you've used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR Press Release Sites strategy: Create content to craft your own story and use tactful outreach to get reporters and analysts were familiar with your brand.

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