7 Simple SEO Hacks Hidden in Google Analytics

Google Analytics is still a strong tool for getting insights that help you optimize your website for more search traffic, even though it may have lost some of its useful keyword data.

Google Analytics provides more value than you might initially believe, even if many businesses decide to spend more money on keyword solutions. Discover seven easy Search Engine Optimization (SEO) tips that every digital marketer should be aware of by reading on.

1. Linking Google Search Console and Analytics

Examine your Queries report to see how frequently your pages show up in Google search results, your average page ranking, and your click-through rates. In order to accomplish this, you must first create an account on Google Search Console and then link this account to your Google Analytics account to obtain in-depth information.

Your website URL should appear, indicating that Search Console has validated the website and that you are authorized to make changes. You'll need to add your website to Search Console if you can't see it.

2. Knowing the Intent of Keywords and Researching Them in Queries

To determine the meaning of each of the terms in the report, it's time to begin studying keyword intent. Practical Ecommerce has discovered four categories of keyword intent. These consist of:

• Transactional (buying is ready for users)

• Navigational (people look for a specific website)

• Informational (people look up answers to questions)

• Investigative (users look for a solution to a query that could result in a purchase)

You will concentrate on different kinds of keywords to suit your demands, depending on the kind of business you run. When people visit your website, you must, above all, assist them in achieving their goals.

3. Improve the Match of Struggling Pages Site of Search Intent

Wide bounce rates don't tell you much about the health of your website. To comprehend context and determine why some of your pages are generating a lot of traffic but not converting many leads, you need to delve deeper. Go to the "Behavior" section first in GA's left-hand column. See "Site Content" and select "All Pages."

Next, select the "Advanced" button, which is located next to the little search bar in the center of the page. Type "Google / organic" after choosing "Source / Medium." This will enable you to view only Google's top sites, excluding sponsored advertising and referrals.

To view your actual bounce rate and exit percentage, sort the results by views. By their very nature, blog postings are likely to have a greater bounce rate; nevertheless, be wary of pages that have a high bounce rate and a high % leave.

4. Improve Underwhelming Pages for Better Rankings

Instead of producing a lot of blog articles, many businesses are discovering that it's worthwhile to optimize older, underperforming ones of fresh, condensed content. By doing this, traffic and engagement can be greatly increased. Just concentrate on the low-hanging fruit. Here's how:

• In GA, select "Search Console" under "Acquisition." (You must already have combined the two.)

• Select "Queries."

• Select "advanced" and make sure your "Average Position" is higher than 10. You can use this to see keywords that might rank highly but aren't on the first page of your queries report due to poor site performance. 

• You can check how many impressions a page is getting on the right. You should focus on such pages because you could get the traffic if you were in a higher position.

Make these pages more efficient by adding keywords, content lengthening, URL structure improvement, and more.

5. Driving Visitors to Pages That Are Converting

Conversion of website visitors is the ultimate aim of SEO. Sending them to sites that are already converting is the simplest method to accomplish this. But you'll have to determine which pages those are in order to accomplish that. Select the "Conversions" tab from GA's "Goals" menu on the left. Next, choose "Reverse Goal Path."

You may see the actions users did (and the pages they viewed) before converting by doing this. These actions create a path, which Google records to indicate the number of other users that followed the same path.

Increasing traffic to those pages (and adding internal links and calls to action to 

more pages on your website) can increase conversions.

6. Make a Custom Alert or Custom SEO Dashboard

You must monitor changes in your search traffic in order to stay informed about Google's algorithm changes and how they impact your website. To accomplish this, choose "Admin" from the GA left sidebar to create a custom alert. Next, select "Custom Alerts."

Next, select "New Alert," which will display this screen. To track everything from which nations are using SEO to locate your website to the pages with the greatest bounce rate and much more, try adding more Google Alerts or building a comprehensive Google Analytics SEO Dashboard once you've made this one. Perhaps the most helpful features of Google are its SEO dashboards.

7. Keep an eye on referral traffic to identify possible link opportunities

The majority of websites receive traffic from referrals. You can keep an eye on this traffic to identify any new prospects for connection building. For instance, if someone links to your blog post, you can get in touch with them to ask if you can exchange backlinks in the future to increase your visibility even further.

Go to "Acquisition" in the menu on the left sidebar, then select "All Traffic" and "Referrals" to view your referral traffic report. 

Bottom Line

These are only a handful of the numerous different hints, techniques, and insights that may be discovered in Google Analytics. From creating custom alerts to enhancing pages for better rankings, these strategies ensure you make the most of Google Analytics’ robust capabilities. Partnering with a digital marketing agency can help you maximize the potential of Google Analytics and implement these insights effectively.