How to Make Instagram Guides and 6 Examples to Inspire You

Instagram Guides offer a fantastic way to curate and share content with your audience in a more organized and engaging format. Whether you're an influencer, business owner, or social media enthusiast, Instagram Guides can help you consolidate posts, products, or places into cohesive collections. This guide will walk you through the steps to create compelling Instagram Guides and provide you with six inspiring examples to spark your creativity.

Instagram Guides allow users to create collections of posts, products, or places that can be shared in a simple, scrollable format. These guides are particularly useful for providing valuable content, sharing recommendations, or showcasing specific themes. They can be an excellent tool for boosting engagement and providing added value to your followers.

Creating an Instagram Guide

Before diving into the creation of an Instagram Guide, it’s crucial to define the objective of your guide. Are you aiming to share tips, promote products, or highlight favorite spots? Knowing the purpose will help you curate relevant content and structure your guide effectively.

Select the Type of Guide

Instagram offers three types of guides:

Posts: Curate a collection of your own posts or posts from others that fit a specific theme.

Products: Showcase products from your shop or other products you want to recommend.

Places: Highlight locations, such as travel destinations or local businesses.

Choose the type that aligns with your guide’s objective.

Gather Content

Collect the content you want to include in your guide. For posts, choose images or videos that fit your theme. For products, select items from your catalog or recommend other products. For places, gather locations you want to feature.

Create Your Guide

To create a guide:

Go to your Instagram profile and tap the plus icon (+).

Select “Guide” from the options.

Choose the type of guide you want to create.

Select the content you gathered and arrange it in the desired order.

Add a compelling title and description for each entry to provide context and value.

Publish and Promote

Once you’ve curated and finalized your guide, publish it to your profile. Share it on your feed or stories to increase visibility and engagement. Encourage your followers to check out the guide and provide feedback.

Examples to Inspire Your Instagram Guides

Guide to Essential Travel Tips

Create a guide featuring essential travel tips for your followers. Include posts or products related to travel essentials, such as packing tips, travel gadgets, and destination recommendations. This guide can serve as a valuable resource for travelers and enhance your profile's authority in the travel niche.

Guide to Favorite Local Restaurants

Showcase your favorite local restaurants in a guide. Include posts about your dining experiences, recommendations, and photos of dishes you loved. This guide can be particularly useful for food enthusiasts and help promote local businesses.

Guide to Home Workout Routines

Curate a guide featuring home workout routines. Include posts with exercise tips, workout plans, and fitness products. This guide can attract fitness enthusiasts and provide valuable content for those looking to stay active at home.

Guide to Seasonal Fashion Trends

Highlight seasonal fashion trends in a guide. Include posts showcasing your favorite outfits, fashion tips, and style inspirations. This guide can engage fashion-conscious followers and keep your content relevant to current trends.

Guide to DIY Crafts and Projects

Share creative DIY crafts and projects in a guide. Include posts with step-by-step tutorials, materials needed, and finished project ideas. This guide can inspire your audience to try new crafts and engage with your content in a hands-on way.

Guide to Must-Have Beauty Products

Curate a guide featuring must-have beauty products. Include posts about your favorite skincare items, makeup essentials, and beauty tips. This guide can attract beauty enthusiasts and provide valuable recommendations for maintaining a glowing appearance.

Instagram Guides are a versatile tool for organizing and sharing content with your audience. By defining your objective, selecting the right type of guide, and curating valuable content, you can create engaging guides that resonate with your followers. Use the examples provided to inspire your own guides and make the most of this feature to enhance your Instagram presence.