How to Get AdSense Approval

Google AdSense is one of the most trusted and widely used advertising platforms in the world. For website owners, bloggers, and content creators, getting approved for AdSense means unlocking a reliable source of passive income through contextual ads displayed on their sites. However, despite its popularity, many applicants face rejection due to incomplete compliance with Google’s policies, poor site structure, or lack of original content. This comprehensive guide walks you through every critical step to successfully obtain AdSense approval — from preparing your website to submitting your application and handling common pitfalls. Whether you’re launching a new blog or optimizing an existing site, this tutorial gives you the exact roadmap used by top publishers to gain approval on their first attempt.

Step-by-Step Guide

1. Choose a Niche with Monetization Potential

Before building your website, select a niche that aligns with both your expertise and AdSense’s monetization guidelines. Google favors niches with high advertiser demand and user engagement. Popular, advertiser-friendly categories include personal finance, technology reviews, health and wellness, education, travel, and home improvement. Avoid restricted niches such as gambling, adult content, illegal activities, or hate speech — these will result in immediate rejection.

Use tools like Google Trends and Ubersuggest to validate demand. Look for topics with consistent monthly searches and low competition. For example, “best budget laptops 2024” has strong commercial intent and attracts advertisers like Dell, HP, and Amazon. A site focused on this topic can rank for multiple long-tail keywords and earn higher CPMs than a generic personal diary blog.

2. Register a Custom Domain and Reliable Hosting

While Google technically allows AdSense applications from free platforms like Blogger or WordPress.com, using a custom domain (e.g., yoursite.com) significantly increases your approval chances. Free subdomains (e.g., yoursite.blogspot.com) are often flagged as low-quality or spammy due to their association with mass-generated content.

Select a reputable hosting provider such as SiteGround, Bluehost, or Cloudways. Fast loading times, 99.9% uptime, and SSL encryption are non-negotiable. Google prioritizes user experience, and slow or unstable sites are automatically penalized. Install an SSL certificate — your site must use HTTPS. Most modern hosts offer free Let’s Encrypt certificates, which you can activate in under five minutes.

3. Build a Professional Website Structure

Your website must look like a legitimate, well-maintained publication — not a temporary experiment. Start with a clean, responsive theme designed for content delivery. Avoid overly flashy designs, pop-ups, or auto-playing videos. Use a minimalist layout with clear navigation menus and a logical hierarchy.

Essential pages every AdSense applicant needs:

• Home Page – A welcoming overview with featured content
• About Page – Introduce yourself, your credentials, and your mission
• Contact Page – Include a working email form or physical address
• Privacy Policy – Required by Google and law (GDPR, CCPA)
• Disclaimer – Especially important for finance, health, or affiliate content
• Terms of Service – Optional but recommended for credibility

Each page must be unique, well-written, and free of copied content. Use proper headings (H1, H2, H3), internal links, and keyword-rich meta descriptions. Avoid placeholder text like “Lorem ipsum.” Google scans every page — even if it’s not your main traffic driver.

4. Publish High-Quality, Original Content

This is the single most important factor in AdSense approval. Google requires a minimum of 30–40 high-quality articles before reviewing your application. Each post should be at least 800–1,500 words, thoroughly researched, and provide genuine value. Avoid thin content — articles under 500 words with little depth are often rejected.

Originality is non-negotiable. Never copy content from other websites, Wikipedia, or news outlets. Even paraphrasing without attribution counts as plagiarism. Use tools like Copyscape or Grammarly to check for duplicates. If you reference external sources, always cite them properly.

Structure your content with:

• A compelling H1 title with the primary keyword
• Subheadings (H2, H3) that break down topics logically
• Bullet points, numbered lists, and short paragraphs for readability
• Original images (no stock photos from Google Images without permission)
• Internal links to other relevant posts on your site
• External links to authoritative sources (e.g., .gov, .edu, or established industry sites)

Example: Instead of writing “Top 5 Smartphones,” write “2024’s 5 Best Smartphones for Students: Tested by a Tech Educator.” The latter is specific, authoritative, and user-focused.

5. Optimize for SEO and User Experience

AdSense approval is closely tied to SEO performance. Google wants to serve ads on sites that attract real, engaged visitors — not bots or click farms. Implement basic on-page SEO:

• Use keyword-rich titles and meta descriptions
• Optimize image alt tags with descriptive text
• Ensure mobile responsiveness (test with Google’s Mobile-Friendly Test)
• Improve page speed using tools like PageSpeed Insights
• Fix broken links (use Screaming Frog or Dead Link Checker)
• Enable breadcrumbs for better navigation

Site speed matters. Aim for a PageSpeed score above 85 on mobile and desktop. Compress images with TinyPNG, enable browser caching, and use a lightweight theme. Avoid heavy plugins or excessive JavaScript.

User experience (UX) is equally critical. Your site should be easy to navigate, with clear calls to action. Readers should be able to find related content, contact you, and understand your purpose within 5 seconds. If your site feels cluttered or confusing, Google will assume it’s not ready for ads.

6. Build Organic Traffic Before Applying

While Google doesn’t require a specific traffic threshold, having 100–200 daily visitors from organic search significantly improves approval odds. It signals that your site is attracting real users, not just created for ad revenue.

Generate traffic by:

• Promoting content on social media (Pinterest, Twitter, LinkedIn)
• Engaging in niche-related forums (Reddit, Quora, Facebook Groups)
• Writing guest posts for established blogs in your niche
• Submitting your sitemap to Google Search Console

Use Google Search Console to monitor indexing status and fix crawl errors. Ensure your robots.txt file doesn’t block Googlebot. Submit your XML sitemap and request indexing for each major page.

7. Create Legal Pages: Privacy Policy, Disclaimer, and Terms

Google mandates a Privacy Policy page that clearly explains how you collect, use, and protect user data — especially if you use cookies, analytics, or third-party services like AdSense. Even if you don’t collect data, you must disclose that you use cookies for ad personalization.

Use a free Privacy Policy generator like Termly or PrivacyPolicies.com. Customize the template to reflect your site’s actual practices. For example, if you use Google Analytics, mention it explicitly. Place a link to this page in your website footer.

Include a Disclaimer if your content offers advice on health, finance, or legal topics. Example: “The information on this site is for educational purposes only and not professional advice.”

Terms of Service is optional but recommended. It protects you from misuse of your content and reinforces professionalism.

8. Avoid Common Approval Triggers

Many applicants get rejected for avoidable mistakes. Here’s a checklist of red flags to eliminate before applying:

• Copy-pasted content from other sites
• Excessive ads or pop-ups (even non-AdSense ads)
• Low-quality or auto-generated content
• Broken links or 404 errors
• Missing or incomplete legal pages
• Use of copyrighted images without permission
• Excessive affiliate links without original commentary
• Website under construction or “coming soon” pages
• Content focused on adult, violent, or illegal topics
• Using AI-generated content without human editing

If you’re using AI tools like ChatGPT to draft content, always rewrite and expand the output with personal insights, data, examples, and original analysis. Google’s algorithms can detect low-effort AI content.

9. Submit Your AdSense Application

Once your site meets all criteria, apply at https://www.google.com/adsense. Use the same Google account you use for Search Console and Analytics. Fill out the form accurately:

• Enter your website URL exactly as it appears (include https://)
• Provide accurate contact information
• Select the correct country and currency
• Agree to the terms and conditions

Do not apply from multiple accounts or try to reapply after rejection without fixing issues. Google tracks IP addresses and device fingerprints. Repeated applications from the same source may trigger a ban.

10. Wait for Review and Respond to Requests

The review process typically takes 24–72 hours, but can extend to 7–14 days during peak periods. During this time, do not make major changes to your site. Avoid adding new pages, changing themes, or removing content — this can reset the review timer.

If Google requests changes, they’ll send an email with specific feedback. Common reasons include:

• “Your site does not have enough content” → Add 5–10 more high-quality posts
• “Privacy policy is missing or incomplete” → Update and link it properly
• “Site structure is unclear” → Improve navigation and internal linking

Address each point precisely. Do not argue or ask for manual reconsideration unless you’ve fully resolved the issue. Once fixed, wait 7–10 days before reapplying.

Best Practices

Focus on Quality Over Quantity

It’s better to have 20 outstanding articles than 100 shallow ones. Google rewards depth, accuracy, and user intent. A single 2,000-word guide that answers every possible question about a topic will outperform ten 300-word summaries.

Update Old Content Regularly

Google favors fresh, maintained websites. Revisit your older posts every 6–12 months. Update statistics, fix broken links, add new images, and improve readability. A post updated in 2024 signals active management — a strong trust signal.

Use Natural Language and Avoid Keyword Stuffing

Write for humans, not search engines. Use synonyms, related phrases, and conversational tone. Google’s RankBrain algorithm understands context. For example, instead of repeating “best running shoes,” use “top performance sneakers,” “most comfortable trainers,” or “ideal footwear for marathon training.”

Build a Community Around Your Site

Encourage comments, respond to questions, and foster discussion. A site with active engagement appears more legitimate. Install a comment system like Disqus or WordPress native comments — but moderate spam aggressively.

Don’t Rush the Process

Many applicants fail because they apply too early. Wait until you have at least 30 days of consistent content publishing and steady traffic. A site that looks abandoned or hastily built will be rejected.

Use Analytics to Prove Engagement

Install Google Analytics (GA4) and connect it to your site. Monitor metrics like average session duration, pages per visit, and bounce rate. If users stay on your site for more than 2 minutes and view 2+ pages, you’re on the right track. These signals matter — even if Google doesn’t publicly confirm it.

Be Transparent About Monetization

Don’t hide your intent. If you’re using affiliate links or sponsored content, disclose it clearly. Transparency builds trust with users and Google alike. A site that openly explains how it earns revenue appears more professional than one that tries to deceive.

Stay Updated on AdSense Policies

Google updates its policies regularly. Subscribe to the official AdSense Blog and join the Google AdSense Help Community. Ignorance of policy changes is not an excuse for rejection.

Tools and Resources

Content Creation & SEO

• Grammarly – Check grammar, tone, and plagiarism
• SurferSEO – Content optimization based on top-ranking pages
• SEMrush – Keyword research and competitor analysis
• Ubersuggest – Free alternative for keyword volume and difficulty
• Notion – Organize content calendars and editorial workflows

Technical Optimization

• Google Search Console – Monitor indexing, crawl errors, and performance
• PageSpeed Insights – Analyze and improve loading speed
• Screaming Frog – Crawl your site to find broken links and duplicate content
• GTmetrix – Detailed performance reports with actionable fixes
• Cloudflare – Free CDN and security layer to improve speed and uptime

Legal Documentation

• Termly.io – Generate Privacy Policy, Terms, and Cookie Consent
• PrivacyPolicies.com – Free templates with legal compliance
• Cookiebot – Manage cookie consent banners for GDPR compliance

Image & Media

• Canva – Create custom thumbnails and banners
• Unsplash – Free high-resolution images (credit required)
• Pexels – Royalty-free photos and videos
• TinyPNG – Compress images without quality loss

Analytics & Traffic

• Google Analytics 4 – Track user behavior and traffic sources
• Google Trends – Identify rising topics in your niche
• SimilarWeb – Analyze competitor traffic patterns

Real Examples

Example 1: The Health Blog That Got Approved on First Try

A blogger named Sarah created “FitWithSarah.com,” a site focused on home workouts for busy moms. She spent three months publishing 42 original articles, each 1,200+ words, with personal photos, workout videos, and meal plans. She added a detailed About page, a contact form, and a legally compliant Privacy Policy using Termly. She promoted her content on Pinterest and Facebook groups, reaching 150 daily visitors. She applied for AdSense, and within 48 hours, received approval. Her key differentiator? Authenticity. Every post included her personal experience, progress photos, and honest reviews of equipment.

Example 2: The Tech Review Site That Failed Twice — Then Succeeded

John launched “GadgetGuru.net” with 10 AI-generated product reviews copied from Amazon descriptions. His first application was rejected for “insufficient original content.” He didn’t fix the issue and reapplied — rejected again for “low-quality user experience.” He then rewrote every article, added hands-on testing videos, compared specs with competitor sites, and embedded his own photos. He added a disclaimer: “We purchase all products we review.” He waited until he had 80 articles and 300 daily visitors. Third time lucky — approved in 24 hours.

Example 3: The Travel Site with Zero Traffic That Got Approved

Maria created “WanderWithMe.org,” a travel guide to lesser-known destinations in Southeast Asia. She had only 20 articles and less than 50 daily visitors. But every article was deeply researched, included local tips from interviews, maps she designed herself, and embedded YouTube videos of her trips. Her site had a clean design, fast loading, and perfect legal pages. Google approved her application because the content demonstrated expertise, authority, and trustworthiness (E-E-A-T) — even without high traffic.

What These Examples Teach Us

Success doesn’t depend on traffic volume alone. It depends on:

• Depth of content
• Authenticity and originality
• Professional presentation
• Compliance with policies

A site with 500 visitors and 100 high-quality posts will be approved faster than a site with 2,000 visitors and 10 low-effort articles.

FAQs

Can I get AdSense approval with a free blog (like Blogger or WordPress.com)?

Yes, technically. But approval rates are significantly lower. Free platforms often host thousands of spammy blogs, making them harder to distinguish from low-quality sites. Google recommends using a custom domain for better credibility.

How many posts do I need for AdSense approval?

There’s no official number, but 30–40 high-quality, original articles is the industry standard. Some applicants are approved with as few as 15, but only if each post is exceptional and the site is highly professional.

Can I use AI to write my content?

You can use AI as a starting point, but you must heavily edit and expand it. Google prioritizes human expertise. Content that reads like a generic AI summary will be flagged. Add personal stories, data, interviews, and unique insights.

How long does AdSense approval take?

Typically 24–72 hours. During holidays or high application volume, it can take up to two weeks. If you haven’t heard back after 14 days, check your spam folder and ensure your site meets all requirements.

What if my application is rejected?

Read the rejection email carefully. Fix every issue mentioned. Do not reapply immediately. Wait at least 7–10 days after making changes. Reapplying too soon or repeatedly without fixes may result in a permanent ban.

Can I apply with a niche site that has affiliate links?

Yes, as long as your site has substantial original content. Affiliate links alone are not enough. Your content must provide real value beyond product promotion. Disclose affiliate relationships clearly on your site.

Do I need social media to get approved?

No, but having active social profiles linked to your site adds credibility. Google looks for signs of a real person behind the site. A professional LinkedIn or Twitter account can help.

Can I apply for AdSense if I’m under 18?

No. You must be at least 18 years old to sign up for AdSense. If you’re younger, a parent or guardian can apply using their own Google account, but the site must be in their name.

Will having ads from other networks hurt my chances?

Not necessarily. You can have affiliate banners, Amazon Associates, or other ad networks. But avoid intrusive ads like pop-ups, auto-play videos, or excessive banners that degrade user experience. Google prioritizes user comfort.

Can I use AdSense on multiple websites?

Yes. Once approved, you can add additional sites through your AdSense dashboard. Each site must meet the same quality standards and be reviewed individually.

Conclusion

Getting AdSense approval is not a matter of luck — it’s a process built on preparation, patience, and professionalism. The key is to treat your website like a legitimate publication, not a quick money-making scheme. Focus on creating valuable, original content that solves real problems for your audience. Build a site that’s fast, secure, and easy to navigate. Fill every legal requirement. And above all, be honest and transparent.

Many applicants fail because they rush. They publish 5 articles and apply. They get rejected. They reapply with minor tweaks. They get rejected again. And then they give up. But those who succeed? They take the time. They learn from feedback. They improve. They grow. And when they finally apply — they’re approved.

If you follow this guide step by step, you will get AdSense approval. It may take weeks. It may take months. But if you stay consistent, your site will meet Google’s standards — and you’ll start earning from your content. The path isn’t easy, but it’s absolutely achievable. Start today. Build smart. Stay patient. And your AdSense approval will come.